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Recovering from a Google penalty can be a challenging process, but with the right steps, you can restore your site's ranking and even improve its SEO in the long run. First, identify the type of penalty affecting your site—manual or algorithmic. A manual penalty typically involves a notification in Google Search Console, while algorithmic penalties often result from updates like Google Panda or Penguin. Once identified, conduct a thorough audit of your website to pinpoint issues such as spammy backlinks, thin content, or keyword stuffing. Focus on removing or disavowing harmful backlinks using Google’s Disavow Tool and enhancing the quality of your content to meet user intent and Google's guidelines. Address duplicate content issues and ensure your site provides value to users with comprehensive, well-structured, and relevant information. Improve your site's technical SEO, including factors like mobile responsiveness, page load speed, and proper indexing. Finally, after implementing necessary fixes, submit a reconsideration request to Google if it’s a manual penalty. Patience is key during this process, but taking these proactive measures can help recover lost rankings and establish a more sustainable foundation for future SEO success.

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